Click and Collect Fulfilment: A Growing UK Channel

Click and Collect Is Here to Stay
Click and collect grew rapidly during the pandemic and has become a permanent feature of UK retail. Over 30% of UK online shoppers now regularly use click and collect, and the channel is growing year on year.
For ecommerce brands, offering click and collect means reaching customers who:
- Want to avoid delivery charges
- Need the item today or tomorrow
- Prefer not to wait at home for a delivery
- Want to inspect before committing
How It Works
For Retailers with Physical Stores
- Customer orders online and selects a store for collection
- Order is either picked from store stock or shipped from a warehouse to the store
- Customer is notified when ready
- Customer collects and can return in-store if needed
For Pure-Play Ecommerce Brands
Without your own stores, click and collect options include:
| Network | Locations | How It Works |
|---|---|---|
| InPost Lockers | 5,000+ | Parcels delivered to automated lockers |
| Collect+ (Yodel) | 7,000+ | Parcels held at local shops |
| Amazon Hub | 1,000+ | Available to Amazon sellers |
| Royal Mail | 11,500 Post Offices | Redirected failed deliveries |
| DPD Pickup | 2,500+ | Parcels delivered to partner shops |
Integration with Your Fulfilment
From a fulfilment perspective, click and collect orders are similar to standard deliveries:
- Order received from your sales channel
- Picked and packed at your warehouse
- Shipped via the relevant carrier to the collection point
- Customer notified to collect
The main difference is the carrier service selected — you're shipping to a locker or shop rather than a residential address.
Benefits for Ecommerce Brands
Lower Delivery Costs
Delivering to a locker or collection point is typically 10–20% cheaper than residential delivery because:
- No failed delivery attempts
- Efficient batch delivery to collection points
- No safe-place or neighbour delivery complications
Reduced Returns
Customers who collect in person are less likely to return items — they've made the effort to collect, and some inspect before taking the item.
Higher Conversion
Offering click and collect at checkout can increase conversion by 5–10%, particularly for customers who don't want to pay for delivery or aren't available to receive parcels.
Challenges
- Customer expectations: Collection should be ready within 24 hours
- Returns complexity: Where does the customer return — to the collection point or by post?
- Carrier integration: Not all carriers offer all collection networks
- Notification reliability: Customers need timely, accurate collection notifications
Is Click and Collect Right for You?
Consider it if:
- Your customers are price-sensitive on delivery
- Your target demographic includes urban professionals (heavy locker users)
- You're already shipping via carriers that offer collection point access
- You want to reduce failed delivery rates
At The Fulfilment Centre, our multi-carrier network includes access to major UK collection point networks. Contact us to discuss adding click and collect to your fulfilment options.
Want to offer click and collect? Get in touch to explore the carrier and fulfilment setup.
Ready to Optimise Your Fulfilment?
Speak to The Fulfilment Centre Ltd about improving your UK fulfilment.
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